Nature-Inspired Sereneview® Products
Scenic Hospital Curtains, Overheads, Wall Treatments, Window Coverings
The Catalina Curtain Company, Inc. was founded in 2002, to bring inspiring Nature scenes to the hospital setting - using evidence-based design to enhance the healing process.
With a unique, patented production process, Catalina has pioneered the Sereneview® products - a line of high quality, antimicrobial products including scenic hospital curtains and scenic overheads - that economically bring beautiful views of Nature to the bedside.
The brainchild of award-winning Nature photographer Ernesto Rodriguez, graphic artist Loren Price, and a skilled team of décor artisans, the Catalina Curtain Company offers a wide array of durable, economical, antimicrobial products, with peaceful Nature images. The company is headquartered in Avalon on Catalina Island, California.
The Sereneview line of products includes:
The Sereneview products are built upon 40 years of research, which establishes that viewing Nature scenes:
These scenes of Nature follow the principles of guided imagery: a positive distraction that helps induce a daydream-like state. The Sereneview hospital privacy curtain featuring beautiful Nature scenes, is the recipient of the prestigious Nightingale Award for Most Innovative New Product from The Center For Healthcare Design and Healthcare Design magazine.
Our Sereneview privacy curtain and other products are now utilized in over 300 healthcare facilities nationwide.
We have partnerships with Planetree and companies that recognize “a healing environment is a healthy environment for everyone.”
Our partners share our vision of patient-centered care and compassion. They recognize the powerful positive effect on healing that comes from viewing Nature.
Planetree is a catalyst in developing new patient-centered models of health care to cultivate the healing of mind, body and spirit. These models integrate the best of western scientific medicine with time-honored healing practices.
Planetree has been a leader in advocating patient-centered care, with the patient’s well-being as a primary objective for the hospital of the future. Since 1978, Planetree has been a pioneer in humanizing and demystifying the healthcare experience for patients and families, through information and education.
Medcalm is an innovative company dedicated to offering audio solutions to the medical community for healing and relaxation. Products include an audio library and a unique headphone system for patient care.
Medcalm offers an integrative approach to patient care, including customized audio programs to complement existing therapies, for HMOs, hospitals, hospices, medical practitioners, insurers and pharmaceutical companies.
Click here or on the front cover of the Complete Sereneview® eBrochure to the right. You will need to be connected to the Internet to view the videos, read the research papers, and view the 360° panorama's in the eBrochure.
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Photographer & Founder
Ernesto Rodriguez has worked as a professional artist/photographer for the past 20 years. He holds an M.S. degree in Counseling Psychology and has served as a school psychologist to State Department assisted schools. From 1980-1988 he provided psychological services at schools in Colombia and Saudi Arabia. In 1988 he founded Ernesto Rodriguez Photography, which provides photography services to clients in the oil and gas, maritime, construction, and transportation industries.
Since 1997 Ernesto has been an Adjunct Professor of Photography, teaching digital impressionism at Webster University in The Netherlands. Ernesto’s fine art works are published and distributed to galleries nationwide by New Era Portfolio in Austin, Texas and is a contributing artist to Healing Photo Art. His works are in the collections of the Museum of Modern Art in New York, and currently on exhibit at the Smithsonian in Washington DC. On the cutting-edge of visual technology, it was Ernesto’s inspiration that lead to the creation of Catalina Curtain Company, Inc. in 2002.
Loren J. Price
Sales & Production
An artist and master printer, Loren J. Price brings over 40 years of experience in the graphic arts industry to managing the production and sale of the Sereneview product line.
Price is considered a pioneer in digital publishing, and developed a continuous tone printing process to achieve the highest possible quality in photos. He started his career in printing at the young age of 12, and he is a seasoned professional in manufacturing and sales in the graphic arts industry. He is considered a key figure in corporate communications and information design.
In 1985 Price opened Price/Western, a multimedia design firm specializing in interactive marketing solutions. He is a frequent guest lecturer on Virtual Reality photography, and has taught computer illustration at Chapman University and print production at Fullerton College.
Carol Gubbe has over 25 years experience in sales, product management, project management and manufacturing in the interior design field. Primarily in the healthcare industry, she has worked closely with healthcare designers assisting with specifications and management of project timelines.
Gubbe has contributed to administrative and design improvements for daily operations at Catalina Curtain Co., with a focus on building processes, standards and improving production schedules.
Now you can transport yourself to another place with the Sereneview® Scenic Screen Saver. The screen saver has eight of our beautiful nature scenes that you can install on your computer. The animation on the right is what the screen saver plays when the computer is inactive. It works with Microsoft Windows 98, 2000, NT, and all versions of XP. The screen saver and all the images are ©2004 Catalina Curtain Company, Inc., all rights reserved.
Click here or on the photo on the right to download the zipped screen saver. To install, double-click on the unzipped file and follow the install instructions. After installation, right-click on your desktop and select Properties, click on the Screen Saver tab, and select "sereneview" from the drop down menu of screen savers. You can also set the amount of time before the screen saver comes on.
Catalina Curtain Co.
For information about Catalina Curtain Co. and Sereneview® products:
Ernesto Rodriguez Bio
Press Release - May 1, 2008 - Sereneview® Brings More Natural Healing to Hospitals with expanded product line of Nature motifs to meet creative design visions
Press Release - October 21, 2002 - Sereneview® Cubicle Curtains By Artist E. Rodriguez Take Nightingale Award, Honored at Healthcare Symposium.
Research Shows Viewing Nature Imagery Promotes Healing.
Press Release - September 30, 2002 - The Art of Ernesto Rodriguez Debuts on Sereneview® Cubicle Curtains.
Loren Price, VP Sales & Production
Telephone: 888.515.6578 - Toll-free in USA & Canada (8:00 am - 5:00 pm PST, Mon.-Fri.)
951.471.0736 - Outside USA & Canada
Sales Fax: 951.674.3876
Ernesto Rodriguez, Photographer, Founder Catalina Curtain Co.
Telephone: 310.510.0541 (8:00 am - 5:00 pm PST, Mon.-Fri.)
Images For Publication
All photos are CYMK, 300 dpi, 5” x 3.3” and 8” x 2.5”, in .tif format. Click on selected photo to download.
Tranquility Landscape scene - 4.5 megs
Tropical Breeze Landscape scene - 3.8 megs
Sutter Maternity & Surgery Center, Santa Cruz, CA - 10.8 megs
PACU before and after Sereneview® Tropical Breeze Landscape curtains and A Beautiful Day scenic overheads.
Warren Memorial Hospital, Front Royal, VA - 7.6 megs
Troubleshooting: call Loren Price at 888.515.6578.
All photos are ©2009 Sereneview, All rights reserved.